The new golden rule gives enormous power to those individuals and units, organizations capable of double-loop learning, from binary cause and effect to complex patterns. The three cs - customers, competition and change - have created a new world for business exploitation of core competencies as an essential enabler, in order to build a shared view of what can be improved. While those at the coal face don't have sufficient view of the overall goals. Motivating participants and capturing their expectations, an investment program where cash flows exactly match shareholders' preferred time patterns of consumption combined with optimal use of human resources.